mobileYouth®

Handset Brands

A recent gobal wide survey among youth reveal which brands have their loyalty. Some food and beverage brands are strong for years while mobile phones are in for a tough battle to win the hearts of teens. Find out more which is the most favorite handset and the reason why it is in the lead. (Melita Kuburas at MediaInCanada)

Co-Branding Success in Brazil

Synergistic effect of Nokia co-branding with Unilever’s Seda Shampoo in 2007  boosted each other’s loyalty in Brazil. Sony Ericsson tried to replicate this by partnering with a Brazilian act and jolted their sales. Could co-branding prove to be an effective marketing strategy in other countries as well?(Next Great Thing)

Women like their Apples

Innovation and the user-friendly interface brings Apple products at the top of women’s favorite product list according to a study by Solutions Research Group(SRG) in 2008. Learn more about the digital purchasing behavior of women as well as what other brands made it to the top 20. (Solutions Research Group)

Emerging business from $60 handsets (and below)

By the coming years, the cost of mobile phones will be a determinant for its profitability. What seems to be the market for low-cost phones? Reports forecast that sales of cheap phones will rise for upto 22% for years to come.(Robin Wauters at TechCrunch )

Apple and RIM outsmarts the market

Smartphones bring the most profit in the mobile industry. An analysis reveals that industry profits of Apple and RIM have significantly grown and are still expanding.  Read on to find out how the rest of the industry’s players struggle as they are being outsmart. (Erick Schonfeld at TechCrunch)

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