Asian youth and music downloads
Only a small percentage of young Asians actually pay for music downloads compared to those who download “free” unpaid music. A report also shows that the highest percentage of illegally acquired music occurs in China but they also have the third highest percentage for legal music downloads. (Source Dan Calladine @ Digital Stats)
Urban youth in Asia still prefer to listen to music through the computer, followed by MP3 players and mobile phones. In Vietnam, the chosen device to listen to music is the computer, the MP3 player is the top choice in Korea and the mobile phone in India. (Digital East Asia).
Virgin Mobile India
Virgin Mobile India hopes to encourage musical talent through the launch of ‘24×7 Rockathon’. The event is for youth to enjoy music non-stop without any limitations with Virgin Mobile. The convergence of mobiles and music is certainly the way ahead in the field of music and mobile retail. (RadioandMusic)
MySpace Music
MySpace Music is focusing on new ways to address the needs of consumers. According to Courtney Holt, President of MySpace Music, the problem in America is that people don’t know that tickets and merchandise are available for the bands they love. (EMarketer).
Piracy
The Pirate’s Dilemma describes how youth culture is driving innovation and changing the way the world works. Matt Mason, the book’s author asks the question “why buy music from the iTunes store when it can be download it free?” (The Pirate’s Dilemma)
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Youth and Music – Asia, Myspace and Piracy http://bit.ly/gGoCn