* Why Brands Make Poor ‘Friends’ (Millennial Marketing)
* Brands and Celebrities Part 2 (Greg Rollett)
* PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life)
* Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett)
* When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights)
* Emails Miss Mark for Most of Gen Y (MarketingCharts)
* Researchers ‘must evolve with consumers’ (kumeugirl)
* Brands Are Dying; Deal With It (Customer Experience Matters)
* Diet Coke, Duffy and a whole load of dull disappointment… (Ruby Pseudo Wants a Word)
* CMO Survey: Traditional Branding is ‘Broken’ (MarketingCharts)
* SocNet Ads Not Relevant to 81% of Millennials (MarketingCharts)
* Gen Y is hard to reach on social networks too (Econsultancy)
* A Way To Increase Legal Music Purchases (Another Advertising Wanker)
* 50 Youth Marketing Keywords You Need to Know PART TWO (Graham Brown mobileYouth.org) (Slideshare)
* Motorola – how not to do business (The Equity Kicker)
* Is TV Dying? Broadcast TV Faces Struggle to Stay Viable (Digg)
* Study: TV Ads More Effective Than Ever (Adweek)
* Marketers See Think Wonder (Slideshare)
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