Sell your values not your brand. You are increasingly acute to the social values behind the brand rather than the product of the marcomms department. In an era of real transparency thanks to twitter, blogging and Youtube – brands can no longer fake it. Starbucks and The GAP are case in point for youth brands that talk values but walk industrial. So what’s next in social causes and values?

* What’s Next In Green Marketing? (Delicious/mryouth)
* Virgin Mobile USA Debuts Homeless Youth TV, Online ‘Reality … (Mobileyouth)
* Industrial or Social – What type of youth marketer are you? (Mobileyouth)
* Google as development agency ctd. (PSD Blog)
* Greenwash: Do rail companies truly deserve green plaudits, asks Fred Pearce (Guardian.co.uk)
* Generation Generosity (Trendwatching)
* Nokia’s “Less Is More” Eco Strategy (PSFK)
* Jonas Brothers Encourage Teens to Volunteer (Technorati)
* “Yay” on Starbucks’ Social Corporate Responsibility (Cause+Capitalism)
* Major Starbucks Push Will Encourage Community Service (Advertising Age)
* Green Tech Could Get Economy High, With a Little Help From the Feds (Wired Science)
* Plays Well With Others: Linking Millennials with Bands and their Causes (Millennial Marketing)
* Norwegian Eco-Kids Keeping Their Parents in Check (EarthFirst.com)
* Social Media Marketing: Nike Plus Human Race (Slideshows)
* Be Green & Make Things Easier For Your Customers (Threeminds)
* Clothing brand asks its wearers to be kind (Springwise)
* Recyling kicks off in India (Nokia Conversation)
* “Fakoconsciousness” is cool (INGENE)
* Green College Spotlight: Wellesley College (EarthFirst.com)
* Five Green Ways to Grow Your Marketing in 2009 (Chief Marketer Most Recent)
* Doing Well by Doing Good (Millennial Marketing)
* Coke Harnesses Green With Wind-Powered Billboards (Mediaweek-News)
* Green Consumers Still Willing to Pay More for Natural and Organic Products (MarketingCharts)
* Despite Cost Concerns, Women More ‘Green’ than Men (MarketingCharts)
* One in Three to Buy Green Electronics (MarketingCharts)
* Coca-Cola’s John Brock: Sustainability Is No Longer ‘Niche’ (Knowledge@Wharton Interviews)
* Green College Spotlight: University of Michigan (EarthFirst.com)
* The Companies You Keep (Brandweek)
* Watch the video – Mobile Banking for Poor People: Pioneer Perspectives (Putting People First)
* Eko pilots basic mobile banking for remote communities in India (Nokia Conversations)
* DIGITAL MILLENNIALS: Charitable Giving & Cause Marketing (Slideshare.net)
* Retailers Focus on ‘Green’ & Print amid Holiday Budget Cuts (MarketingCharts)
* Recession Spells Disaster For Green Autos (Contrarian Stock Market Investing News)
* Youth Demonstrate in Support of Survival of All Countries and Peoples (EarthFirst.com)
* New institute to explore how world’s poor use technology to spend, store and save money (Putting People First)
* Second Graders Refuse to Take ‘No Recycling’ for an Answer (EarthFirst.com)
* Four million mobile phones can’t be wrong (PSD Blog)
* Club Penguin Launches “Coins for Change” (Barking Robot)
* Who’s Who in Green: Bryant Terry, Eco-Chef (EarthFirst.com)
* Social Media for a Social Cause: The Opp-Guide (Small Hands)
* Sustaining long-term initiatives in Ethiopia (Nokia Conversation)
* could muji be the global brand of the moment? (Influx Insights Weblog)
* Young Climate Activists Take to the Streets in Poland (EarthFirst.com)
* Green Banks: A New Kind of Socially Responsible Investing (Cause+Capitalism)
* Driving Green (TOYOTA OPEN ROAD BLOG)
* Green College Spotlight: Cornell University (EarthFirst.com)
* Mobiles for advocacy (Putting People First)
* Johannesburg conference showcases African bottom-up innovation in mobile phone use (Putting People First)
* The Asda, Tesco and Primark clothing workers on 7p an hour (Make Wealth History)
* The Impact of Corporate Social Responsbility (Marketing & Strategy Innovation Blog)
* 2008 Best Buy @15 Challenge with Youth Venture (Barking Robot)
* Student Teams Win Cash in Lexus Eco Challenge (Toyota Open Road Blog)
* Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell (Mobileyouth)
* University of Michigan Listens to Larry Page, Goes Green (Truemors)
* Millennials are Just Nicer Than Most of Us (Millennial Law Prof)
* The Love Amp experiment: Can music raise social awareness? (Youth SG)
* Cell Phones That Never Need To Be Charged ? (TRENDBIRD)
* Joel Makower talks green mobility (Re*Move)
* 0800 Rede Jovem: SMS with opportunities for young people (MobileActive.org)
* Vodafone America Wireless Contest for Innovations for a Better World (MobileActive.org)
* 2008’s Top 10 Industries for New Business (TRENDBIRD)
* Starbucks Goes (red) (Adrants)
* The Shaky Ethics Of American High School Students (Ypluse)
* The Girl Effect: A World Changing Media Message (Shaping Youth)
* Reinforcing Obama’s Millennial Army (Winograd and Hais’s Blog)
* Youth Vote 2008: How Obama Hooked Gen Y (Barking Robot)
* Edelman’s goodpurpose study shows consumer shift towards social good (Brand Dialogue)
* Starbucks: Cause Marketing and a 5 Cent Debate (ClickZ News Blog)
* Trend: Mobile Eco Applications (CScout Trend Consulting)
* Trend: Eco-Mobiles (CScout Trend Consulting)
* Real Food Challenge: Uniting Students for Just and Sustainable Food (EarthFirst.com)
* NoLimit Apps Show Gifting Can Still Go Viral (Inside Facebook)
* Honda’s Ecological Drive Assist System (Impact Lab)
* GM Giving Up 2 of 5 Private Jets Amid Criticism (EarthFirst.com)
* source is CNW Marketing Research (Trendwatching.com)
* Politics 2.0: Millennial Makeover (Fallon Planning)
* From being seen to being green (Brand Strategy Magazine Blog)
* Nike And Ashoka Help Young, Female Athletes Get Proactive (Ypluse)
* Speed of Twitter: Motrin Moms Raise the Stakes (CGM)
* Study Finds Growing Green Market (Adweek.com)
* Shaping Youth Interviews Girl Mogul Founder Andrea Stein (Shaping Youth)
* Community through Clothing: Social Souvenir (PSFK)
* James Bond & evil corporate greenwashing… (M-Cause)
* A Study in Hollow Brand Values (Technorati)
* Worldwide Teens Share Creative Ideas on Green, Technology and Big Business (Worldwide Lab at Alcatel-Lucent)
* StoryBank – using mobiles to share stories in an Indian village (Vodafone|Receiver)
* Starbucks Shared Planet (PSFK)
* Pepsi Ups Its Online Eco Efforts (Brandweek)
* Eco-Friendly Status Seekers – The Dark Greens (GALLERY) (Trend Hunter)
* Kids Bring Home the Message to Cool the Earth! (Shaping Youth)
* FTC Uses Games to Get Message to Kids (Advertising Age)
* Eco-Friendly Mascara – Green Makeup Makes Josie Maran Cry (VIDEO) (Trend Hunter)
* Sign-up your band to the MySpace “DemRockracy” (MySpace Marketing)
* Pull and Bear’s eco touch (Adverblog)
* On the Safety of Teen Drivers (Toyota Open Road Blog)
* the latest in brand utility: Fiat ecoDrive (Supercollider)
* Bringing clean water to African communities (Slideshows)
* Marketers Go Paperless to Help Environment (Brandweek)
* Latest in Green Marketing: Clothes-Closet Advertising (Advertising Age)
* Green Sites’ Traffic Stats Have Yet to Blossom (Brandweek)
* Electric Car Network Down Under (PSFK)
* Obama Victorious! Let the Green Collar Economy Begin (EarthFirst.com)
* The bottom of the pyramid (Nokia Conversations)