mobileYouth®

* Presentation: Word of Mouth Lanscape in China (China Web 2.0)
* Burson survey analyzes youth-fluentials’ – PRWeek US (PR Week)
* Marketers to Millennials: To Text or Not to Text? (Millennial Marketing)
* Exclusiveness to Drive Twitter Usage (Another Advertising Wanker)
* My Closing Thoughts On Net Promoter (Customer Experience Matters)
* Tech purchases increasingly influenced by consumer-generated media, new H&K study (Collective Conversation)
* Dance like it’s 2009 (Cowfish)
* Industrial or Social – What type of youth marketer are you?  (Mobileyouth)
* How One ‘No Name’ Musician Used Free Music To Build A Following (Techdirt)
* Target Customer Evangelists First, Social Media Influentials Second (PR Communications)
* You’re So Ugly (Gen Y + Youth Culture Marketing)
* Dancing Girls and Guys Hit London’s Liverpool Station For T-Mobile (Collective Conversation)
* (Exclusive) Uniqlo – Ask your customers ! (Trend Bird)
* Apple rolls out star-studded music tutorials (Springwise)
* Nike Realizes a Brand Advocate (Gen Y+Youth Culture Marketing)
* Traditional Media Sparks Web Searches for 84% of Digital Influencers (MarketingCharts)
* Nine in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews (MarketingCharts)
* ‘Digital Influencers’ Get Info from Magazines, TV First (Advertising Age)
* Small Group Influences Masses in Personal Finance WOM (MarketingCharts)
* Johannesburg conference showcases African bottom-up innovation in mobile phone use (Putting People First)
* That 80% of Sales Comes from Some 2% of Buyers (Advertising Age)
* How Apple, Others Have Cultivated Religious Followings (Advertising Age)
* 150 People Can Be Infected By A Single Sneeze (Impact Lab)
* New Ford Flex Debuts With Influencer Events (Collective Conversation)
* Facebook Connect and what it means for Marketers (Adspace Pioneers)
* Video Game Selection Heavily Influenced by TV, Online Video (MarketingCharts)
* Online reviews second only to WOM in purchase influence (Kortjes)

If you enjoyed this post, make sure you subscribe to my RSS feed!