mobileYouth®

* Two interesting reads: crowdsourcing and spreadable media (stickywood)
* Hearing Millennial Voices: Gen Y Marketing Bloggers (Millennial Marketing)
* China Youthology research on SNS in China – preface and sociality on SNS (chinayouthology)
* Presentation: Word of Mouth Landscape in China (mobinode)
* Burson survey analyzes ‘youth-fluentials’ (prweekus)
* Marketers to Millennials: To Text or Not to Text? (Millennial Marketing)
* Exclusiveness to Drive Twitter Usage (anotheradvertisingwanker)
* My Closing Thoughts On Net Promoter « Customer Experience Matters (experiencematters)
* Tech purchases increasingly influenced by consumer-generated media, new H&K study (Collective Conversation Feed)
* Dance like it’s 2009 (cowfish)
* Industrial or Social – What type of youth marketer are you? (mobileyouth)
* How One ‘No Name’ Musician Used Free Music To Build A Following (Techdirt)
* Target Customer Evangelists First, Social Media Influentials Second (PR Communications)
* You’re So Ugly (gregrollett)
* Dancing Girls and Guys Hit London’s Liverpool Station For T-Mobile (Collective Conversation Feed)
* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD)
* Apple rolls out star-studded music tutorials (Springwise)
* Nike Realizes a Brand Advocate (gregrollett)
* Traditional Media Sparks Web Searches for 84% of Digital Influencers (MarketingCharts)
* Nine in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews (MarketingCharts)
* ‘Digital Influencers’ Get Info from Magazines, TV First (Advertising Age)
* Small Group Influences Masses in Personal Finance WOM (MarketingCharts)
* Johannesburg conference showcases African bottom-up innovation in mobile phone use (Putting people first)
* That 80% of Sales Comes from Some 2% of Buyers (Advertising Age)
* How Apple, Others Have Cultivated Religious Followings (Advertising Age)
* 150 People Can Be Infected By A Single Sneeze (Impact Lab)
* New Ford Flex Debuts With Influencer Events (Collective Conversation Feed)
* Facebook Connect and what it means for Marketers (Adspace)
* Video Game Selection Heavily Influenced by TV, Online Video (MarketingCharts)
* Online reviews second only to WOM in purchase influence (kortjes)
* Online Reviews Second Only to WOM in Purchase Influence (MarketingVOX)
* Mumbai and the Media (Crowdsourcing)
* Facebook Connect Set To Expand; Includes Discovery, Digg, Hulu and Others (paidContent)
* Guitar Hero Bike Hero Video Rocks, Great WOM Example (Collective Conversation Feed)
* Influence in User Reviews (Buzz)
* Online Reviews Second Only to Word-of-Mouth in Purchase Influence (MarketingCharts)
* NoLimit Apps Show Gifting Can Still Go Viral (Inside Facebook)
* MediaPost Publications – Facebook, MySpace Aren’t Making the Marketing Cut – 11/26/2008 (Experience Manifesto)
* Cirque du Soleil Jessica Berlin on Social Media Marketing (Online Marketing)
* Case Study: Word of Mouth for a Bar & Grill (themarketingspot)
* Word-of-Mouth Efforts Lacking by Beverage Marketers (adage)
* Brand Ambassador Program with Employees (Buzz Marketing)
* Brandjacked: What happens when you don’t own your own name (Buzz Networker)
* Andy Sernovitz’s Damn, I Wish I’d Thought of That!: Word of Mouth using Twitter (damniwish)
* Twinfluence (Twitter Facts)

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