One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter! (ie the average youth twitterer issues more tweets)
Is Twitter SMS 2.0?
From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are some interesting findings:
* Youth twitter usage rapidly adopting similar patterns to SMS usage implications for operator charging, marketing channels, PR abound…
* Under 25s now constitute 25% of the new twitter usage volume
* Japanese youth have rapidly adopted twitter into their daily social activities. Go watch the public Twitter feed and witness how much Japanese content passes through.
* Twitter still has a long way to go to reach the lowest common denominator that made SMS fly but it has the advantage of a core consumer beachhead to play with.
* Twitter usage by youth is still confined to a hardcore of early adopters meaning overall usage compared to adults is lower, although adoption will rise in next 2 years
Interested in Twitter?
Check out mobileYouth’s own Graham Brown and Josh Dhaliwal on Twitter
Report links
* Download the Report PDF
* Social Media Presentation here
* Recommendations from the Social Media Report
* About the Report
Technorati Tags: twitter, social media, youth marketing, mobile youth, mobileyouth
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