Crowdsourcing and Worth of Mouth

Can customer created ads generate word of mouth marketing? Unilever is holding a contest where viewers can film their own TV Spot for Axe’s Hair Crisis product line, with rewards going as high as 60,000$. (Source Todd Wasserman @ BrandWeek)

When communities build multimillion dollar companies.

“Threadless” CSO, Jake Nickell talks about how the community made his company what it is today. Users submit t-shirt designs and those with the most votes get shipped, with the winning designers earning cash prizes. (Source Oliver Lindberg @ TechRadar)

Also check out our video interviews with Threadless

How long would it take your website to have millions of users?

An independent study suggests that the 2006 “Social-Boom” is largely responsible for Threadless’s staggering growth rate. With user registration peaking at 200,000 users per year, it’s no wonder how this site has become the poster child for community driven businesses. (Source Eric Edelstein @ EricEdelstein.com)

Crowdsourcing is the next big thing on the web; do you know how to use it?

What are some of the steps necessary for people wanting to use crowdsourcing as their main business model? Being clear about what you want your community to make is one of the first things you should focus on, followed by effective networking. (Source Robert Stribley @ ScatterGather.RazorFish)

How crowdsourcing is changing the way we use the internet.

Crowdsourcing is rapidly modifying the way we look at the internet, with new businesses opening up for just about everything, from commercial books written by communities to galaxy classification. Is this what the internet will become in five years? (Source David Griner @ TheSocialPath)

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