It’s easy to get lost in the quant – take a look at the numbers: the mobile youth market is worth over $250 billion. However, numbers are meaningless without the qualitative. So, following the earlier post on Youth Trends in China, here’s a short presentation on Chinese Youth vintage fashion from Youthology.
The innovative nature of young consumers lends credence to the argument that in many ways, here is your best shot at product development. When brand owners are able to give up on “owning the youth brand“, you effectively unleash this creative wave that, with the right leadership from you as the brand custodian, can only serve to benefit your marketing.
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