Categorized | presentations

Youth Fashion Trends in China (presentation)

Posted on 08 September 2008 by Graham Brown

AddThis Feed Button Bookmark and Share

It’s easy to get lost in the quant - take a look at the numbers: the mobile youth market is worth over $250 billion. However, numbers are meaningless without the qualitative. So, following the earlier post on Youth Trends in China, here’s a short presentation on Chinese Youth vintage fashion from Youthology.

The innovative nature of young consumers lends credence to the argument that in many ways, here is your best shot at product development. When brand owners are able to give up on “owning the youth brand“, you effectively unleash this creative wave that, with the right leadership from you as the brand custodian, can only serve to benefit your marketing.

, ,

Tags | , , , , , ,

More posts like this one:

Leave a Reply

Looking for Youth Marketing Insights and Trends?

View our latest mobileYouth videos on youth marketing

View our latest mobileYouth powerpoints on youth marketing


Popular youth marketing tags Most popular posts Social Networks

add Graham Brown on Facebook
add Josh Dhaliwal on Facebook
Network with more like minded youth marketing professionals
Graham Brown on Twitter
Josh Dhaliwal on Twitter


Top 20 Youth Marketing Blogs we follow
Read the original article

* Barking Robot by Derek Baird
* Big Brand on Campus by Benjamin Leis
* Canadian University Marketing by Morgan Coudray
* Change.org's Millennials Changing America Blog by Alex Steed
* China Youth Watch - China Youthology by Lisa Li Yi
* Digital Youth Research @ Berkeley
* Gen Y Music Marketing and Social Media by Greg Rollett
* Hard Knox Life by Dave Knox
* How to Break Anything by Kyle Studstill
* Mediasnackers by DK
* Millenial Marketing by Carol Phillips
* Reach Students by Luke Mitchell
* Shaping Youth by Amy Jussel
* TeenLab at Alcatel Lucent by Jennifer Carole
* The Marketing Student by David Fallarme
* Three Billion by Paul MacGregor
* Tyler Reed (Younique)
* Youth Marketing Buzz
* Youth Media Reporter by Ingrid Hu Dahl
* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis