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Upstart Radio by Graham Brown

This week featuring Ian Stewart – Asia’s leading youth marketer with a career spanning 20 years of insights with Friendster, MTV and Coke.

Ian Stewart, Head of Friendster ex-MTV & Coke

When you want to know about youth trends in Asia you speak to Ian Stewart. I’ve been tracking his work since his days at MTV when he produced superb youth trends presentations like these.

His background speaks for itself – Coke, MTV, a stint at his own youth marketing agency Filter and now heading up Friendster in the Asian region.

News to me that 90% of Friendster’s subscribers are based out there – so it makes sense that someone who has a competent grasp of the subject area should be responsible for driving its growth.

I guess one of the real reasons I wanted to capture Ian’s insights on the radio show and for my upcoming book was that, like myself, we’re corporate renegades – we like to operate outside the 90 day window and challenge the status quo. As Jobs said “Why be in the Navy when you can be a pirate?”. Perhaps it’s that attitude that enables people like Ian to do what he does so well – because there is an immediate empathy with young people operating at the fringes of society. I was intrigued to find out what he had learned from his qualitative work over the last 20 years and what he could share with us today about youth, social media and digital trends – listen to the interview for more…

How to Listen
(A) the MP3 player at the foot of this post, or
(B) Listen through Itunes

Podcast: Play in new window | Download

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