This week we’re look at youth marketing in China.
500 million customers aged 5-29, with 260 million of them owning a mobile phone. Find out more about the next growth frontier in youth marketing by joining us on a journey into the Chinese market with guests China Youthology, GenYChina and enoVate:
Available content for viewing & download this week
Available now:
* 10 Facts about Youth in China
* Welcome to the Future
* Teen mobile infographic download covering China
* Free Ebook Download on Youth in Emerging Markets (China, India and South Africa)
* Take a look at our previous field research interviews with youth in China
* Special Feature Youth Marketing in China Video
Available Wednesday:
* Special Feature Download the Ebook on Youth Marketing in China
* Special Feature Listen to the Upstart Radio with John Solomon of enoVate discussion partnership & grass roots marketing in China
Available Thursday:
* Special Feature Listen to the interview with Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina discussing Chinese Youth Culture and brand values
Always Recommended – our favorite China Youth Blogs:
* Enovate Labs
* China Youthology
* GenYChina
Follow the Experts on Twitter
* John Solomon from Enovate
* Lisa Li Yi and Zafka Zhang from China Youthology
* Kevin Lee from GenYChina
Free Download: 100 Key Trends in Youth Mobile Culture
Sign up to the mobileYouth newsletter and you will also get the 4 Part PDF Free (Note: each section is full-color, high resolution, 9MB in size). Our trends newsletter delivers the latest insights straight to your email box. Written every week by our resident best-selling mobileYouth authors. Never miss a trend in youth mobile culture again. Unsubscribe any time.
