mobileYouth®

Social media alone doesn’t create Youth Movements.

Recently activist networks like ThinkMTV and YouthNoise are having a low number of people signing up compared to MySpace and Facebook. So what is the secret ingredient? Best Buy’s @15 project has shown that you need to have dedicated resources, constant updating and a solid community management system in order to maintain interest in the youth crowd. (Source Anastasia @ YPulse)

When marketing goes viral.

Mobile phone sales in the US have plummeted during the first quarter of 2009. How have the providers responded? One provider, T-Mobile, has started their new ad campaign “Life Is For Sharing”, showing regular people dancing to the tunes of classic music. The results are clear; the ads went viral almost immediately. (Source Carol Phillips @ MillennialMarketing)

How do you create youth following?

People want to belong; it’s part of our psyche. If you want people to start following your brand you have to give them a sense of belonging, a way to connect with other like minded users. Creating Tribal Identification is key to a successful business. (Source Dan Pankraz @ DanPankraz)

Social networking in ancient times?

A new study published by Science has determined that technological breakthroughs didn’t occur until human population numbers reached a certain peak. It was until people started getting a bit crowded that knowledge was more easily passed on to other people. (Source Jeanna Bryner @ LiveScience)

Marketing that appeals to youth.

Effective marketing is not about creating “flavor of the month” ads. It’s about creating events for the community, it’s about selling the community and not the product, and most importantly it’s about creating legacies people will remember. (Source Graham Brown @ mobileYouth)

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