Youth Marketing isn’t a strategy, it’s a mindset. There are two approaches to Youth Marketing – the approach favored by Creative Agencies (the Loudspeaker or the Anti-Social Business model) and the approach favored by brands such as Apple, Red Bull, Ford, Monster Energy, Threadless etc (the Telephone or the Social Business model). Youth Marketing is an investment in the Social Capital of youth today to yield Social Dividends in the future.
Many brands think youth marketing is about creating a youth brand. In many cases this can prove to be a costly mistake that can also have long term repercussions on your core brand. Youth marketing means being a “youthful” brand rather than a “youth” brand. Many of these “youthful” aspects are found in the model of the Social Business.
See Also: The Youth Marketing Handbook
Want the Latest Insights on Youth Mobile Culture?
Expert insights and unique online presentations by the mobileYouth team. From discussing Social Video to Social Media on mobile - we regularly share our latest research insights and findings. Find out how you can get access to to the Youth Mobile Culture Academy today by clicking here. 
