Image courtesy Student Village SA
Here’s a global roundup of what the Youth Research Partners are riffing this week:
USA (Premise Marketing)
Obamarketing
President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why “Yes We Can” worked with Gen Y.
China (Enovate)
enovate Releases 2010-2011 Chinese Youth Fashion Trends Report
Analyzing fashion trends in China is a complex task. What is one of our methods you ask? Well, let’s first take a look back… Over a year ago, we created our first street team in Shanghai. Our Shanghai street team consists of three to four Chinese youth college students, selected for their passion and dedication to [...]
Finland (15:30)
Youth Research Partners webinars – Käy tutustumassa
Liityimme vuoden vaihteessa globaaliin Youth Research Partners – organisaatioon. Graham Brown ja kumppanit tuottavat aktiivisesti sisältöä nuorisotutkimukseen ja -markkinointiin liittyen. Keskiviikkoisin on ohjelmassa ilmainen webinar, joihin voit ilmoittautua ja osallistua klikkaamalla tästä. Tässä muutama esimerkki aikaisemmista webinareista (vaatii rekisteröitymisen).
Spain (WabiSabi Lab)
“We are, for the first time, accepting the role of editor, and exhibiting our editorial qualities…”
“We are, for the first time, accepting the role of editor, and exhibiting our editorial qualities outward. We’re gaining followers and pointing the way forward for others. But without any training, how are we doing it?
South Africa (Student Village)
What youth really want
Here’s the answer to the age old secret all marketers want to know - ”What do the youth really want?” They’re not the enigmatic generation that only your youth expert or agency can decipher. They’re not really any different to how they were 50 years ago. Yes, they may be wearing a different brand of jeans, but the truth [...]
Indonesia (Youth Lab)
The Germans Drink-o-logy
Hallo from Germany. What are you drink after you have a breakfast ,lunch or dinner ? Water ? Some Soda ? Talking about Culinary is so common , but did Youthers mentions what every people drink ? well , let’s talk about Drink-nary ( pardon my own word ;-D ) !
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