Categorized | News

Youth still want TV

Posted on 08 December 2007 by Graham Brown

According to a Nielsen study, 56% of 18- to-34-year-old adults make a concerted effort to watch TV. Rather than forfeit an episode of a favorite show, they rely on DVRs, the Web, VOD and MP3 players, versus 21% of those over 55.

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Graham Brown and Josh Dhaliwal founded mobileYouth in 2001 to give technology, brands and marketing professionals the tools to better understand young consumers, incorporate youth into their product development, build dialogue, develop trust and establish ethical marketing policies. We currently serve over 300 clients in 60 countries worldwide (names such as Nokia, Apple, Telenor, Vodafone, MTN, MTV, BBC and the UK government). mobileYouth (R) and "Mobile Youth" (R) are registered trademarks of W2F Limited.

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