mobileYouth®

What do teens primarily use their cellphone for?

In a recent survey, over 25% of teens admitted that they use their phones to store cheat notes and more than 25% actually text each other during tests. (Source Greg Toppo @ DontCallMeATween)

The first Android phone for the youth market!

Sporting a very cool icy blue finish, the Motorola Morrison is possibly the first Android phone made for the youth market. Built in joystick and full QWERTY keyboard are included. (Source Robert Evans @ I4U)

Youth Marketing 101.

The youth market is booming right now and it will only get bigger. Meghan Stuyvenberg made a top 10 list of “What Millennials Could Teach CMOs About Marketing”. For instance, “Brands aren’t friends, but you should think more about how to socialize with me.” (Source Meghan @ HillandKnowlton)

iPod touch users are generally younger than iPhone users.

A recent survey carried out by Metrics, claimed that the average user age for the iPod Touch is 13-17 years old. On the other hand iPhone users are on average 35-49 years old. (Source Mike @ Metrics)

Book publishers are making moves to attract more youth market.

“The Hills” star Lauren Conrad recently had her book published and with it, some interesting ideas came along for the ride. For instance, there are 2D barcodes etched on the book jacket which users can scan and use to access exclusive content including interviews with the author. A new trend or a desperate last push? (Source Carol Memmott @ USA Today)

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