Statistics, Facts and Quotes about Youth Mobile Culture

Here’s a collection of Quick Facts and Quotes about Youth Mobile Culture and Cell Phones. Unless stated otherwise, all sources: The Mobile Youth Report.

Key mobileYouth Facts

There are more mobile owning youth in China than there are people in the United States

There are 1 billion mobile youth in the world today (aged 5-29) (source: mobileYouth report)

62% of youth sleep with their mobile phones

90% of youth communication is passive and non-verbal

The human brain only pays attention to 5% of the information it receives at any one time

71% of youth would rather spend than last $10 on topping up their phone than on food

Outsiders – teens, ethnics and young women – drive today’s mobile innovation

62% of youth mobile video chat takes place late at night

Young fans aren’t 2 or 3 times more influential than your average customer, but up to 100x

65% of youth said they bought their handset based on what friends, not what advertising, said

Youth spend 15-25% of their disposable income on mobile (data varies by country)

88% of youth said good customer experience key to buying handset

The average youth sees 170,000 advertising messages by age 17

70% of youth feel ‘annoyed’ after watching an ad

77% of family decisions about mobile network are made by women

Smartphone mobile data traffic will grow by 81% annually till 2017

The most effective way to reach the mobile generation, isn’t mobile but face to face

Mobile devices will account for more than 33% of all global web traffic by end of 2013

Key mobileYouth Quotes

Technology only becomes socially relevant when it becomes boring

The future’s already out there, it’s just not evenly distributed (W.Gibson)

Revolutions enable the impossible and destroy the perfect (Seth Godin)

If you want to understand technology, understand what it means to them

The Digital Native is a myth. Youth aren’t defined by technology but their social drivers

Marketing isn’t a strategy, it’s who you are

An invasion of armies can be resisted but not an ideas whose time has come (Victor Hugo)

Every great brand is built on a Beachhead of young Fans

In the youth market, attention is your biggest cost

Youth are social by design

Selling to youth is very easy. Selling to your own organization is the real sale.

You can’t buy youth trust attention anymore, you have to earn it

The next generation grows up thinking ‘well of course’ (Seth Godin)

People buy on emotion and justify with logic

Every young person looks at your technology or brand and asks ‘where am I in this story?’

Youth don’t love brands or technology, they love what these things do for them

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