“The report gives us some unique insights into youth.”
Harry Prabandham, Global Alliances Manager, Motorola Inc.

“We have found the report to be an invaluable source of data and statistics that we have used again and again.”
Matt Champion, Brand Advertising Director, Mediacom

Overview

The official mobileYouth™ report published annually 2001-2008 covering youth lifestyle trends of mobile consumers aged 15-29 and consumption patterns in 60 countries worldwide.

Contact us for more information and sneak previews

Report Testimonials

“We use Mobile youth extensively within International Marketing at T-Mobile as it is a consumer centric comprehensive report that effectively describes the desires, motivations and behaviours of this complex consumer segment to mobile as part of their overall lifestyle…[issues are] debated throughout a report offering valuable insights backed by robust quantitative analysis.”

• Tony Kypreos, International Vice President, T-Mobile

“We found the report very informative and have used the extensive data supplied”

• Tobias Freudenberg, Product Strategy Manager, AOL Deutschland

“An excellent report! One that we have used again and again.”

• Dusan Hamlin, Director, Carat International

“mobileYouth has been very helpful in the development of Vodafone’s approach to delivery of content in a responsible manner”

• Caroline Dewing, Communications Manager, Vodafone

“We used the report to help us understand what products we should be focussing on in our youth offering.”

• Nicolas Droulat, Senior Analyst, Bouygues Telecom

“As always, an excellent report”

• Damien Brady, CEO, Extreme Mobile

“We bought 30 reports when working on that project and mobileYouth was the best of the lot”

• Avery Dennison

“A thoroughly informative and enjoyable read. I was particularly impressed with the deconstruction of perceptions of youth and fashion - very insightful - and the presentation of data is very accessible too.”

• Daniel Bevis, Knowledge & Intranet Administrator, Leo Burnett