This is report 11 of a series of 29 reports (see The Mobile Youth Report)
Youth are key to future growth of mobile operator revenues. Youth spend more than a third of their disposable income in mobile. This briefing looks into how operators can effectively acquire youth customers and earn their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & video chat most relevant to mobile operators. This briefing explores the following key questions relevant to mobile operators:
1. Why should mobile operators focus on the youth market?
2. How can mobile operators increase youth customer acquisition and retention rates?
3. What trends in messaging, gaming, shopping, social media & video chat are relevant to operators?