Report 7: Mobile handsets and teens

This is report 7 of a series of 29 reports (see The Mobile Youth Report)
Report 7

Overview

The teen demographic is the fastest growing smartphone market in the world. However , we know little about how teens use smartphones and what they want from their smartphones. What smartphone brands do teens prefer? Is brand even important to teenagers? Teen smartphone usage is not only different from adult usage but the role of teen girls is key in driving the overall teen market growth. This briefing answers the following questions relevant to mobile and teens:

1. When, where, how and why do teens use their smartphones?
2. What are new smartphone trends driven by teens
3. What smartphone brands do teen own and which ones do they prefer?
4. How can mobile brands reach out to teens and win the teen market?

 

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