Critical Success Factors for Youth Mobile Sub-Brands

Research Objective
Do youth want mobile sub-brands?

Background
Identify feasibility and failure factors based on behavior and attitudes of young customers towards mobile brands. Assess business case of potential MVNO model and address issues of market entry. What opportunities exist in the market today?

Markets
US & EU

Client
Mobile Operator

Keywords
MVNO, brands, branding, youth marketing

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