Profile of Mobile Youth in Sub Saharan Africa

Research Objective
Build comprehensive profile of young mobile Africans

Background
Detail market segmentation based on influence, attitude and advocacy. Develop clearer understanding of young mobile African lifestyles, idiosyncracies and localizations. Identify areas of market weakness. Scope opportunities for innovative services (e.g. payments).

Markets
Kenya, Uganda, Tanzania

Client
Handset manufacturer

Keywords
Africa, behavior, marketing, handsets, SMART index, payments, MPesa

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