Successful Loyalty Schemes and Youth

Research Objective
Do loyalty schemes for youth work?

Background
Are youth actually loyal to mobile brands? If so, why? If not, what drives youth loyalty behavior? A longitudinal study of youth behavior, influence and loyalty. Research measured influence, churn and attitude to determine key social factors and market influences that drive change and switching behavior.

Markets
SE Asia

Client
IT Vendor

Keywords
Loyalty, churn, handsets, operators, switching, influence, prepaid, postpaid

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