Teen Social Behavior and Technology

Research Objective
Build profile of how teens interact and what role technology plays in their social lives.

Background
Qualitative research based on youth behavior first and technology second. What are the key social drivers and factors that shape their opinions and attitudes? How do these factors change as youth grow up? What mobile behaviors now can be extrapolated into adulthood?

Markets
USA

Client
IT Vendor

Keywords
teens, adolescence, generation-y, millennials, mobile behavior, attitude, influence, change agents, profiles

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