The Future of Prepaid and Youth

Research Objective
What role does Prepaid play in the future youth market?

Background
Scope existing attitudes and behaviors based on prepaid. Is prepaid a solution or a workaround for youth? How are youth managing their prepaid lifestyles – do they negotiate multiple accounts to maximize their returns? In-depth study of influence and change in youth behavior incorporating detailed analysis of market weaknesses and recommendations for operators on how to improve their value proposition.

Markets
Middle East & North Africa

Client
Mobile Operator

Keywords
Prepaid, postpaid, pay as you go, contract, SIM, dual handsets, handsets, operators, churn, finance

Request details of this project

View more research projects by mobileYouth