Tracking and Measuring Young Advocates and Fans

Research Objective
Who are our most influential customers?

Research Scope
Identify and measure fans. Develop clear metrics and tools to track influence. Build lines of market influence. Prime network to engage in dialogue with mobile brands. Address current stumbling blocks preventing brand from engaging influencers. Measure impact of marketing strategies on fans.
Markets: USA, Canada, UK

Client
Mobile Handset

Keywords
fans, beachheads, influence, advocacy, recommendation, earned media, onramp

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