Youth Internet Search Behavior and Context

Research Objective
Develop a better understanding of youth needs in online search

Research Scope
Do youth have specific needs in search that differ from adults? What role does context, time, location and method of access have in shaping their search terms and behavior? Case study involving influencers and how they share discoveries with their peer network.

Markets
US & India

Client
Software company

Keywords
Search, location, context, keywords, discovery, education, mobile access, interface

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