Youth and Facebook Relationships

Research Objective
Develop clear qualitative picture of who, how and why youth use Facebook on mobile with view to developing product lines, marketing messages and charging models.

Research Scope
Identification of user profiles based on attitude and usage. Longitudinal study of both influence and innovation in youth segment highlighting how youth co-create and the scope of opportunity for mobile brands in engaging youth in partnership. Current issues preventing wider adoption including pricing, access and security.

Markets
UK, Germany, France, Spain, Sweden, US, Singapore, South Africa, Brazil

Client
Software

Keywords
security, Facebook, social media, influence, sharing, content, video, pictures, photo, behavior, innovation, co-creation, mobile, uploads, pricing models, charging models, smartphones

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