Youth Messaging Needs: Unified or Divergent?

Research Objective
How are youth using messaging and where are the opportunities in the market?

Research Scope
Build a comprehensive picture of youth messaging behavior covering education, discovery, use of applications, pricing and relationship to handset. Are youth moving away from SMS? If so, what applications are they using? What is the role of group messaging in the youth market? How are youth using video messaging? How important are influencers in the discovery and education process?

Markets
USA, UK, Germany

Client
Software

Keywords
SMS, Texting, BBM, BBM Groups, Video chat, ooVoo, Skype, iChat, Facebook, Google Voice, Tinychat, Chat, Messaging, Email, mobile mail

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