3 key youth segments that every mobile brand needs to know about

Description
We have identified 3 consistent youth segments across 65 markets based on youth behavior and attitudes.

Key questions answered

What are the social and behavioral drivers of each segment?
Which handset brands are most recommended by each segment and why?
How does each segment affect the marketing and innovation of mobile brands and technologies?

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About mobileYouth®

We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
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