Mobile shopping: How youth are reclaiming social shopping with mobile phones

Description

Shopping has always been a social experience for young people. Above all, shopping embodies the sensation of discovery and sharing for young people. Mobile brands need to focus on how young people are using mobile phones to share what they discover in retail stores rather than how many NFC enabled handsets have been sold.

Key questions answered

How are young people using mobile phones before, after and during their shopping trips?
What applications do young people use to discover new products and share their purchase with others?
Who do young people trust most with mobile money services – banks, credit cards, retailers, handset brands or operators?

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We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
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Mobile shopping: How youth are reclaiming social shopping with mobile phones

About mobileYouth®

Some of Our Clients

From the mobileYouth Report

Latest Trends

Copyright

mobileYouth and “mobile youth”

Facebook & Twitter