Permission Asset marketing for mobile brands
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Description
Traditional marketing methods through mass media is proving to be more and more ineffective as young people pay more attention to their immediate peer network and communities. Mobile brands can effectively reach young customers not via media but by providing them with social spaces to host their peer networks and communities. These brand created social spaces are called Permission Assets.
Key questions answered
- What is a Permission Asset and why do mobile brands need it?
- How to create a Permission Asset for marketing products?
- How to create a Permission Asset for innovation of new products?
- How to create a Permission Asset for effective customer service?
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