Role of youth in the future of mobile money services

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Description
We have seen the success of mobile money services in emerging markets like Kenya and Uganda. Safaricom’s M-PESA service is not only profitable but contributes more to their revenue than SMS. Despite the lack of smartphones and 3G connections, young mobile owners are in the forefront of adopting and using mobile money services.

Key questions answered

What do young mobile owners want from mobile money services?
How does mobile money service help operators grow revenue and reduce churn?
What are they key learnings from the successful in mobile money services in emerging markets?

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About mobileYouth®

We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
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Role of youth in the future of mobile money services

About mobileYouth®

Some of Our Clients

From the mobileYouth Report

Latest Trends

Copyright

mobileYouth and “mobile youth”

Facebook & Twitter