Teens and Facebook: The secret online lives of teenagers
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Description
Almost all teenagers have a Facebook account. They spend a lot of time on Facebook. Brands have relentlessly created interactive pages and Facebook applications to engage teenagers – the much sought after segment of youth culture. Teenager, on the other hand, are not impressed by their efforts and for the most part seem to ignore brand pages altogether.
Key questions answered
- How do teenagers use Facebook and how is it different from adult use of Facebook ?
- What is the secret ‘lingo’ of teens on Facebook? What does it mean when they ‘like’ a status update?
- How do teens interact with brands on Facebook and how can mobile brands better engage teenagers?
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