Understanding influencers and how they influence others
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Description
Not all youth are alike. Some are influencers while others are followers. In the era of discovery, young influencers are key to word-of-mouth marketing. They are more effective than agency created campaigns in driving revenue growth for mobile brands.
Key questions answered
- What is the behavioral profile of a young influencer?
- How do influencers discover and share new products with their peers?
- What makes an influencer recommend a product or a service to their network?
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