Youth and social media: What do mobile brands need to know?
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Description
Young people below the age of 30 are the heaviest users of social media services like Facebook, Twitter, YouTube, Tumblr etc. Yet, most mobile brands have failed to leverage social media tools to reach out and engage young people. Brand and agencies have been approaching social media with the same mindset as traditional broadcast mass media channels.
Key questions answered
- How do young people use different social media services?
- How can mobile brands use social media as a sustainable marketing channel?
- How can mobile brands use social media for community-driven customer service?
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