The Elephant in the Mobile Industry’s Room: Women

by Graham Brown on February 16, 2012

Here’s a challenge: name one woman who won an Academy Award Oscar for “Best Director”. You’ll struggle because, amazingly, there has only been 1 winner from the last 85 awards. (c) Flickr Peter Hellberg And herein lies the problem of female representation in the creative sectors – it’s non-existent. You’ll also struggle to find any [...]

Why everything we believe about Youth Mobile services is wrong

by Graham Brown on February 9, 2012

Why (Most) Youth Mobile Services are Doomed to Failure Amp’d, Disney, Helio, Virgin Mobile India and Blyk – just a few MVNOs that have tried to capture the youth market and been dashed at the rocks of failure. They failed because the youth market is less about “Big Ideas” amped by your creative agency and [...]

Build a Beachhead or Perish: Why everyone apart from your Fans is a distraction

February 2, 2012

Fans: All Else is mere detail   Every brand has fans, even yours Image (c) Flickr Nokia CEO Stephen Elop went on record last week talking about “Building a Beachhead” for Windows phones. It’s an interesting change in tact. By referring to “Beachheads”, Elop acknowledged a growing trend that is quietly revolutionizing marketing, one customer [...]

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Kodak vs Apple: Key lessons for the mobile industry when focusing on youth

January 26, 2012

Kodak Could Have Been in the Mobile Business By Now   This week was a tale of two brands. On the one hand, Kodak. Kodak could have been the Apple of photography but last week, the iconic American brand filed for bankruptcy protection. On the other, Apple’s latest earnings figures surpassed analyst expectations. The difference? Not [...]

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Students are the Future of Mobile Customer Experience

January 19, 2012

Craig’s Journey 19 year old Craig from New York is hunting down a patch to solve an upgrade problem with his Android phone. He’s tried T-Mobile customer service but gave up after the rep referred him back to the manufacturer claiming they didn’t support his OS anymore. He shows me a list of forum posts [...]

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Where would Blackberry be without women?

January 12, 2012

image (c) Flickr The Change Agents that Made Blackberry The world’s 1 billion youth female mobile owners are key to the future of Blackberry. Rather than employing creative agencies to engage this segment, RIM needs to focus on strategies that partner with the key change agents – Disruptive Divas. Increasing female representation in innovation, marketing [...]

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100 Key Trends in Youth Mobile Culture

January 1, 2012

New Presentation to Download mobileYouth is pleased to announce a new 4 part PDF for 2012. You can download all 4 parts of the PDF free by signing up to the newsletter below at the end of this post. Here’s what you’ve been saying about it…

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Will Teenage Pirates turn Mobile into a Social Business?

December 15, 2011

(c) Flickr Social Business – Raising the Bar Social Business means replacing numbers with people. Social Business means turning the data into stories. Every customer has a story to tell. It’s the businesses that help customers tell their story, engage them in dialogue and then make these insights count that will win in the next [...]

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Beyond the Pink Phone: Targeting Female Mobile Youth

December 12, 2011

Handset Branding after The Pink Phone There are over 1 billion female mobile owners in the world aged under 30. On the basis of this data alone, we could assume the mobile industry “gets” women. Is this really the case? In this article I look at the current roadblocks to progress and the 3 things [...]

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Designing and Marketing Great Phones is Easy. What Nokia really needs is guts to change

December 1, 2011

“We need to introduce the experience to consumers to get them to try it” announced Nokia CEO, Stephen Elop, holding up the Lumia 800 at a recent Morgan Stanley conference, “because we know once they try it they will like it.” The new Nokia Lumia looks great. But, my opinion on how this phone looks [...]

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