workout 2008

A rare opportunity to share solutions to the biggest challenges facing youth technology marketing

We are pleased to announce latest details of our 2nd mobileYouth workout May 1st-2nd 2008 in London UK.

1 day conference + option 1/2 day training seminar

A unique experience to workout solutions to the challenges facing technology companies developing products for, marketing to and building dialogue with young consumers

• How do we use mobile within the marketing mix to build trust and dialogue with young consumes?
• How can we use social networking and web2.0 services to reduce customer churn, drive data services and increase ARPU?
• How can we use consumer profiling effectively to improve product development and marketing to youth?
• What form of entertainment content should operators build their portfolio with?
• PLUS Operator youth case study presentations

Speakers include:

• Graham Brown, author of mobileYouth
• Mark Linder, WPP
• Ged Caroll, Waggener Edstrom
• Sarah Gavin, Bebo
• Sunil Gunderia, Disney
• Rory Sutherland, Ogilvy
• Tim Hussain, AOL
• Nick Wiggin, WhoHow
• Jack Wallington, IAB
• Matthew Snyder, ADO Strategies
• Haldun Kayali, Mindshare
• Peggy Ann Salz, mSearch Groove
• Raymond Schmolze, T-Mobile

Network with other attendees including:

• BBC
• Blyk
• Buongiorno
• Celtel Zain
• Channel 4
• Comverse
• Ericsson
• Logica CMG
• Mediacom
• Motorola
• Navteq Europe
• Nokia
• Oman Mobile
• O2 Czech Republic
• O2 UK
• O2 Ireland
• Orange
• Singtel
• Sony Ericsson
• Teleca
• Telenor
• Tempero
• TIM Portugal
• Vodafone
• Vodafone Turkey

Please note, tickets are not offered for sale publicly due to limited availability.

Previous Event information

• mobileYouth workout Presentation Slides Nov 2007
• Testimonials from Consumer Generate Content & Social Networking Services Event Q3 2007
• How to Generate Consumer Loyaly (Panel Session)

Event Testimonials

Good format, very conducive to promoting networking and discussion.

• Michael Morris, Nokia UK Limited, Market Forecasting and Intelligence

It was a very good event - do keep the format

• Camilla Crabbe, Business DevelopmentManager - Mobile, Channel 4

I thought the day was excellent. In fact it’s the best one I’ve been to - the panels, followed by breakout sessions worked very well and I thought there was a very good mixture of delegates.

• Hattie Evans, Senior Entertainment & Brand Marketing Manager, Orange

Excellent format of event, speakers and organisation

• Huw Evans, Director of Advanced Mobile Services, Logica CMG

I think the round-table format is excellent. I found this round table just as interesting and thought-provoking as the mobile gaming one I attended

• David Mackay, Account Manager, Teleca

Great conference! I’ve been to so many lately and to be honest they’ve been really crap. I was really impressed with the level of people you managed to get along and the speakers were excellent. Let me know when the next one is..!

• Julia McNally, Director, New Visions

Content was good and the quality of panellists were excellent

• Janiene Bayliss, Director, BBDO Hubs

Excellent panellist quality and format of event. Fantastic organisation. Overall, definitely good value for money

• Scott Cullinane, CEO, Actionality

Many thanks to World Forum for an event well planned and well executed. I thought it went really well and the people I met seemed to think so too – well done and thanks for inviting me

• Jay Hale, Jay Hale Associates, Director, Leader and Manager

It was well organised in general and I particularly liked the discussion about Mobile TV. Your presentations were well prepared and insightful, and the field interviews were interesting

• Johan Nordquist, International Product Marketing Manager, Aspiro

I found it very interesting and learned quite a bit on what operators think about young people, and also vice versa

• Eldad Eilam, CTO, Emblaze Mobile

Thank you for taking care of me in London. I had a great time at the event and I hope to attend again

• Urban Lindholm, mGoal