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Hisense vs Samsung TVs – Feature by Feature Comparison

If you want to find out which is the winner between Samsung and Hisense when it comes to TV models, read our in-depth value overview and feature breakdown.




Hisense vs Samsung

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Hisense and Samsung are two of the largest TV manufacturers in the world. The tech giants have been producing top of the range TVs for a long time, but who reigns supreme in the current market? We’ll take a closer look at what each company has to offer and which, if any, comes out on top.

Screen Technology

Where else to start but the screens? This is a TV’s bread and butter and it goes without saying that, as a consumer, you want the clearest, sharpest, most realistic picture quality available. Each company provides a range of different screens with differing technology.

Here’s the rundown of what you can expect from each and what they all mean:


Hisense produce three different types of TVs: OLED, ULED and 4K HDR.

OLED (Organic Light Emitting Diode)

These TVs incorporate a layer which glows when an electric current is passed through. This negates the need for a backlight present in more traditional LED TVs. By doing so, OLED TVs can be lighter and thinner. Individual pixels can be turned on and off resulting in better contrast. This technology is considerably more expensive than other forms of LED but you will get a sharp true-to-life visual experience.

ULED (Ultra Light Emitting Diode)

All ULEDs come with a 4K resolution as standard. Hisense’s range of ULEDs is affordable compared to similar quality LED screens. The arrangement of LEDs within these screens allows for better contrast than standard LED screens. This may be an improvement on standard LED but it is still lagging behind OLED’s contrast quality.

4K HDR (High Dynamic Range)

HDR combines multiple images at different degrees of luminosity to create pictures with high levels of detail in both light and dark areas. Content that is available in 4K HDR is still relatively limited though.


Samsung also have three types of screen technology available in their range: LED, QLED and 8K.

LED (Light Emitting Diode)

LED TVs are either edge-lit or backlit and illuminate a series of panels. These are some of the most affordable TVs available but have a poorer light display than more modern technologies.


These are essentially Samsung’s equivalent to Hisense’s ULEDs. These TVs feature a quantum filter which enhances color and improves light management in the display. QLED displays can be very bright and are ideal for rooms with ambient light sources.

Smart Features

Hisense uses an operating system named VIDAA U. It uses a simplified design which allows you to navigate through apps quickly and efficiently. They claim that you can access any app in three steps or fewer.

Samsung uses Tizen as its operating system for its smart TVs. The service is quick and reliable but its app support is rather poor. Searching for apps can be tricky but it is useable.


At the high end, Hisense offers TVs upwards of $1000. These will give you the best picture quality and contrast options but obviously come at a hefty price.

The budget options available with Hisense are available for little over $250 for a 40” screen. The lower end offer 1080p full HD and comes with all the Smart TV options fully enabled.

Samsung’s premium end flagship 98” TV will set you back over $90,000. Needless to say, that is unaffordable for the average person so on the more affordable high end there are TVs available for similar prices to Hisense’s higher end.

At the more affordable end, Samsung offer sets for as little as $300. This is still a cut above Hisense’s most affordable TVs but there is not a lot to separate the two.

Product Comparison


55” Hisense O8B OLED H55O8BUK-$1300

Hisense offers a 55” OLED with Ultra HD Premium and over 8 million pixels. The O8B comes with Dolby Atmos for lifelike audio and Dolby Vision for cinema-quality viewing. This TV also comes with deep backs for high contrast, a smooth motion rate and a super slim design.

55” Samsung Q70R QLED 4K HDR 1000 Smart TV – $1300

For the same price, Samsung also offers a 55” TV. Their offering is a QLED with a 4K Quantum Processor. The Q70R comes with 100% color volume.

Budget End

32” Hisense H32B5600UK HD Ready Smart TV – $300

This budget offering from Hisense comes with a quad core processor and one-touch access to all Smart TV features. DBX Total Sonics and DBX Total Surround combine to give impressive audio quality for a TV of this price. It comes with two HDMI ports as well as two USB ports.

43” Samsung RU7470 Series UHD TV – $500

This TV comes with Tizen OS for all the Smart function expected in a modern TV. It has 4K and HDR but suffers from a dimmer screen and worse viewing angles than some of its competitors.

Top of the Range

80” Hisense H80L5UK 4K Ultra HD Smart Laser TV – $3300

At the other end of the price spectrum, we have a premium offer from Hisense. They offer a 4K viewing experience with a blue laser light providing unbeatable brightness. This TV uses HDR10 technology to give excellent contrast. It also has built-in WiFi and ready-to-go Smart features in Ultra HD.

82” Samsung Q60R QLED 4K Quantum HDR Smart TV

This high-end TV comes with 100% color volume, a quantum 4K processor and ambient mode among some of its most impressive features. It is also fully equipped with Bixby – a virtual assistance tool developed by Samsung.

Bottom Line

Ultimately, the choice is down to you. Both tech companies have esteemed reputations and you will be getting a quality product regardless of which you choose.

It is best to select each TV on their individual merit than the brand’s overall quality, and there may be cases where you prefer what’s on offer from your less favored manufacturer. Price also makes all the difference, so set out your budget and then compare what’s on offer from each and which best suits your individual preferences.