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Social media marketing is a constantly evolving phenomenon. Every few months if not weeks there are new developments that help redefine the nature of the game. While digital technology has certainly made our lives a lot more convenient, it has also increased the pace. It’s hard to even keep up with all the new changes going on, so we’ve made it easier by compiling this list of the 10 most essential smartphone apps and tools to help you step up your marketing game.
1. Ads Manager
Having analytics for the status of your website is crucial but what people sometimes forget is that analytics for ad campaigns can be just as important.
With Ads Manager you can much more easily monitor the status and statistics relevant to your campaigns. With its easy to learn tools, you’ll be quickly adjusting several key components of your ads. This can be anything from adjusting your budget to editing the copy itself.
Other functions of Ad Manager include the amount of people your campaign has reached as well as link clicks and other forms of online impressions. If you’re about to embark on releasing a new advertisement then you can bet that Ad Manager is one of the best mobile tools for your marketing purposes.
We’ve got another analytics-based tool to show off and it’s a very vital one to add into your marketing arsenal if you haven’t already. Much like how AnyImage was a fantastic tool for anyone active in several popular social media sites, Hootsuite is a great smartphone app for anyone in a similar position. The difference here though is that instead of making digital image cards we have an analytics hub for your multiple social media accounts.
Hootsuite allows you to manage your social media profiles on the following websites: Facebook, Twitter, Instagram and LinkedIn. Needless to say, you definitely want to consider getting this app if you use all four of these sites. With Hootsuite, you can set schedules for your posts so that they go live at optimal times of the day. You can also track the performance of your posts in real time.
Hootsuite is essentially the command center of your main social media accounts. Being able to conveniently monitor all of them from one spot is a good enough reason to name it one of the best mobile apps and tools for marketers.
AnyImage is an extremely valuable tool for anyone who does a lot of work with Google+, Linkedin, Facebook and Twitter. Odds are you are active in all four of these spheres or some combination of them. That means that the best mobile apps for marketers will likely improve your work within these domains.
AnyImage’s function is to create what are called social cards. These are essentially large images that come included with titles, web page addresses and simple article descriptions. These things are basically the digital equivalent of business cards, but for your website or article.
What’s so great about AnyImage is that there are pre-customized templates and formats depending on which of the four websites you will be posting it to. You can easily create a “business card” for all four at once and paste them to the corresponding website. It’s an extremely effective way of branching out to several different corners of the central hubs of social media.
Remember when we said earlier that keeping up with technology can be a hassle? This is even truer for anyone working on technology news. With thousands of new stories coming out every couple of days it can be overwhelming to keep up with tech industry developments.
That’s what Mashable is for. Mashable is a fantastic mobile app for marketers who specialize in tech news. This app compiles the most relevant breaking stories in social networking, Silicon Valley, new mobile apps and more, all into one tool.
One of the best things about Mashable is the variety of categorization that the app allows you to search in. Honing in on one specific kind of tag or category greatly increases how easy it is to find the newest stories in whatever specific field you’re looking for. If your goal is to stay at the front of the race in breaking news stories on tech then Mashable is undoubtedly a must have tool.
These days having cool, flashy videos is very important for improving your success in the digital world. Everyone loves an attractive video with appropriate music but not everyone has experience in making this kind of content. That’s why you should definitely consider checking out the Magisto app.
What Magisto does is give you the tools necessary to create engaging videos to match your own personalized content. Thanks to its AI technology, combining images, video, and sound into one well integrated product is simple. The app is also capable of scanning and recognizing various objects, including human faces.
Magisto’s ability to seamlessly synchronize music with the images you’ve selected is truly uncanny. While there are premium versions that you can pay for, the production quality even with the free version is genuinely impressive.
6. Facebook Pages Manager
One of the most annoying things about Facebook, as useful as the social media titan can be, is when you have to keep switching between several accounts or pages. If you’re working on multiple campaigns, then this logging in and out all the time can be a real waste of time. This is certainly true on a desktop computer, but is even worse on a smartphone.
If you’re in this position then Facebook Pages Manager is the app for you. This lifesaver of an app allows you to have admin functions across up to 50 different business pages. The all in one inbox allows you to receive notifications and messages from all of your pages in one handy spot.
If you need a marketing tool that is all about organization then Coschedule is probably the app of your dreams. With Coschedule you are given incredible control over how to schedule your campaigns and business projects with very detailed calendars and other scheduling mechanics.
Coschedule works at its best when you’re trying to bring a team together. Anything from emails to social media marketing strategies can be integrated into this app. You can also try their 14-day free trial to get a hands-on experience of this very handy marketing app for yourself before buying.
Audio is often the unsung hero of successful marketing. Every now and then it’s important to give your website a little extra flair by including some audio broadcasting. One of the best mobile apps and tools for marketers when it comes to creating this kind of content is Anchor.fm.
With this tool you can easily create audio recordings for a variety of purposes. This includes podcasts, sound clips interviews and more. It’s also a great way to work with transcribing any speech that you need to incorporate into your articles.
What’s probably the best feature of Anchor.fm is the ability to share your audio content throughout various social media websites. You’ll not only be able to easily create the audio content that you want but be able to disseminate it across the internet with its intuitive sharing function.
One of the trickiest things to get a handle on in social media marketing is scheduling your online posts. Timing is absolutely crucial and can really be the difference between making it or breaking it. If you feel like you’ve been struggling to improve your social media timing then one of the best mobile apps for marketing in this domain has got to be Amplifr.
Amplifr is a great way to improve your social media strategy when it comes to scheduling. This app was designed to get you into the habit of always choosing optimal times to post something and even when to re-post something as well.
Amplifr also comes with detailed analytics so that you can track the performance of your newest posts in detail.
One of the most important tasks to do in social media networking or marketing is to keep a keen eye on your relevant keywords. Finding out who is using it, how they’re talking about it and how popular the keyword is a crucial part of the job. Mention is a smartphone app that makes this aspect a lot more intuitive.
The Mention app is like a tailored search engine that easily tracks down topics or keywords on social media platforms like Twitter. You can search for the most recent or the most popular instances. The Mention smartphone app is your shovel for digging through the endless layers of the internet.
Bonus App: Adobe Scan
As a final bonus for our readers, one of the best time savers out there has got to be the Adobe Scan app. The gist of Adobe Scan is that it allows you to create better PDF documents by taking advantage of your phone’s camera.
With this tool all you need to do is take a snapshot of anything with images or text and then the app will seamlessly transfer them into your PDF file. If you’re writing a post that requires, for example, a series of news articles reporting on one event then you can simply take pictures of them and easily have them placed in your article.
Adobe Scan also has a search function that greatly reduces the amount of time it takes to locate the specific text you want placed in your PDF. This is an invaluable tool for any marketer who works often with both digital and print media. It’s currently available for both iOS and Android devices.