In the world of Big Data, there are too many anomalies that break the mold.
Too much of human interaction isn’t as predictable as the market research industry makes out. The answer lies in less efficiency and more empathy. The more we empathize with people, the more we build organizations where empathy happens naturally, the more we are able to understand the behavior of people.
So what’s important? More efficiency or more empathy? More scale or more enjoyment? We can decide the future shape of the companies we want to work in by making choices about the kind of research we undertake.
Join us on this journey of discovery into the world of the Social Customer and how we intend to put empathy back onto the corporate table.continue reading...