This week on mobileYouth TV we are looking at the key myths behind customer loyalty and the 3 key drivers of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition. Read the Full Story Here

mobileYouth TV Episodes

• Mobile Youth TV #2: Loyalty and Churn

  This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year - an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.

• Mobile Youth TV #1: Rural

  This week we're looking at the world's 200 million mobile owning youth and their families living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin segment?