Discover the Mobile Generation

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The Mobile Youth Book
"A compelling exploration of how the mobile youth culture revolution is driving our increasingly social and mobile future"
- Derek Baird, Director Product Development, Disney

"This book offers instant texture to anyone confused by the core technology driver"
- Edward O'Meara, SVP Wunderman

"What makes this book such a great read is that’s it’s written as a narrative in the life of different young people around the world"
- Marc Kornberger, CEO Student Village

* Kindle/iPad version from Amazon
* Paperback from Amazon
* PDF download online

(Note: You can change the Amazon URL to your local Amazon e.g. co.uk, .de, .jp etc)

VOICES OF THE MOBILE GENERATION

A must for all digital anthropologists and fans of tech culture

1 billion youth worldwide now own a mobile phone. Every single one of them has a story to tell. Author Graham Brown tracks down the voices of this disconnected generation from the slums of Rio’s favelas to Amish kids in Lancaster County using cell phones to secretly access Facebook away from the prying eyes of their parents. Each chapter is a story of innovation, hope and change combining the approaches of digital anthropology, social psychology and technology marketing. “Mobile Youth: Voices of the Mobile Generation” is written for marketers, technologists and futurists alike interested in how today’s cell phone empowered generation will change technology, media and even government.

Themes: mobile culture, technology, marketing, digital anthropology, millennials, generation y, generation z, mobile anthropology, innovation

10 YEARS OF RESEARCH

10 Stories revealing the emotional relationship between young people and their mobile phones from the world’s leading authority of youth mobile culture, Graham Brown.

Mobile Youth will take you on a journey through the deserts of Saudi Arabia, the urban explosion of Tokyo, and the dangerous alleyways of Rio di Janeiro. Readers will feel like they are in the midst of the very gangs, high rises, and religious fanaticism that these youth live amongst. Prepare to be amazed by how these teenagers use mobile phones in creative, ingenious ways.

BONUS INTERVIEW WITH AUTHOR GRAHAM BROWN

In this video mobileYouth author discusses the myth of the “Digital Native” and the realities of the “Disconnected Generation” using research and insights from the book.

AMAZON REVIEWS OF THE BOOK

“I was researching the subject when I came across this book, which on the face of it, one would expect is a book about technology. Actually this book goes much deeper and author examines the impact of technology on the very fabric of our society – the people, the future generations and the means of communication. This is not a book just about technology or youth, this is a book designed to educate and open our minds to what is developing all around us, often which we take for granted. The book opens with a heart whelming true story of the young boy who gave away a part of himself in exchange for the very technology he never lived to fully enjoy. I read about this incident in newspapers before but this was the fist time (thanks to authors excellent narration of the story) that I fully appreciated the enormity of the event.

The author does very well to convey the key messages about culture, people, youth and technology, in way that is easy to read, highly captivating and rich in information. You don’t need to be a Techno-geek to enjoy this book. Whilst I have not been to Japan, author’s keen observation of human behaviours, language and etiquette was very enlightening. I have however travelled in Middle East & South America and I can say that the author’s depiction of the people & culture there is absolutely perfect.

The organisation of the chapters is in both chronological and technological-maturity order, making for an effective structure and the stories provide a huge amount of information that is more than effectively presented in a succinct fashion. I loved reading this book and highly recommend it.”

Graham Brown The Mobile Youth

Graham Brown has written a unique, enlightening book entitled “Mobile Youth: Voices of the Mobile Revolution.” It is not diffcult to see the prevalence of mobile phones in our society, especially amongst young people. In “Mobile Youth,” Graham describes the lives of ten individual youths and how mobile phones affect them in powerful, even emotional ways. Written from a fascinating perspective, “Mobile Youth” will take you on a journey through the deserts of Saudi Arabia, the urban explosion of Tokyo, and the dangerous alleyways of Rio di Janeiro. Readers will feel like they are in the midst of the very gangs, high rises, and religious fanaticism that these youth live amongst, and you will be amazed at how these teenagers use mobile phones in creative, ingenious ways. Mobile technology has taken the globe by storm, and youth are at the forefront of a revolution. “Mobile Phones” will not only entertain you but will prove a thought- provoking and inspiring read as well.

INDUSTRY PRAISE FOR THE BOOK

Derek Baird, Director, Product Development at The Walt Disney Company

Graham brings years of expertise working in the communications and youth marketing space, coupled with interviews with youth from around the world, into a compelling exploration of how the mobile youth culture revolution is driving our increasingly social and mobile future

Knut-Espen Bryhn, Telenor

“Highly educational and a “should read” for us tech marketeers, youth marketeers or in general for you who want to know and understand what’s driving youth in our world from west to east. Great reading!”

Edward O’Meara, SVP Wunderman Network

“There is no excuse to not know him, especially as he has long shared his insights, stories, pictures, and deep knowledge with one and all. This book offers instant texture to anyone confused by THE core technology driver: MobileYouth.”

Marc Kornberger, CEO of Student Village in South Africa provided this positive review of The Mobile Youth:

Marc Kornberger Student Village South Africa on The Mobile Youth

Graham Brown paints a remarkable series of stories that gets the reader right into the minds of young people. He’s surely one of the most knowledgeable people that truly get the youth mindset, having worked in the youth space for over a decade.

His story explodes with a somewhat scary view of how far young people will go to get the latest gizmo or piece of technology, to be part of the conversation, but mostly to belong.

What makes this book such a great read is that’s it’s written as a narrative in the life of different young people around the world. It’s not a list of pointers that define young people. How could it be? It would be like limiting who you are to a set of bullet points – simply impossible ! What it will do is open your mind, get you thinking and change the way you see young people every day. It’ll entertain you, and keep you riveted in the stories as you explore the lives of these global youth.

AVAILABLE ON AMAZON KINDLE, IN PRINT OR FOR PDF DOWNLOAD

The Mobile Youth Book
"A compelling exploration of how the mobile youth culture revolution is driving our increasingly social and mobile future"
- Derek Baird, Director Product Development, Disney

"This book offers instant texture to anyone confused by the core technology driver"
- Edward O'Meara, SVP Wunderman

"What makes this book such a great read is that’s it’s written as a narrative in the life of different young people around the world"
- Marc Kornberger, CEO Student Village

* Kindle/iPad version from Amazon
* Paperback from Amazon
* PDF download online

(Note: You can change the Amazon URL to your local Amazon e.g. co.uk, .de, .jp, .ca etc)

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