“How do we get more fans?”
It’s one of the most popular questions people shoot me in response to reading our newsletter.
Fans are a core composite of the successful modern brand. If you look at brands that regularly feature as the most profitable in their category you’ll find a list of brands with very strong fan bases.
My answer is a hackneyed version of the old adage: “know the why and the how will work itself out.” So, the purpose of this article is to help you find out about the drivers behind fans, how they make brands and what you can do about it.continue reading...