We help clients better understand young mobile owners through research and consultancy. Our annual Mobile Youth Report which is sold into over 80 countries and 300+ clients.
We are a team of digital anthropologists, published authors and research analysts covering 65 markets. mobileYouth was founded by Graham Brown and Josh Dhaliwal in 2001 to provide IT, telecoms and media clients with research on youth mobile culture.
We work with major brands such as Nike, Vodafone and MTV who want to reach out to the next generation of customers but are uncertain how to do that and confused as to how to reach them. We work with you to understand your business model and provide market reports on how the next generation uses mobile phones and the implications for your business. We provide you with information on “why” your prospects are using mobile phones the way they are and help you understand the implications for your business, so that you can make meaningful decisions on how to connect with these users now, and also in the future.
- John Waraniak, VP Technology SEMA
“They worked with our team in a professional and methodical manner which we found valuable and inspiring.”
- Daniele Roma, Segment Manager, Nokia Brasil
“This report brought out by Mobile Youth has had some amazing findings.”
- Paul O’Neil, CEO Boost Mobile
“A thoroughly informative and enjoyable read. I was particularly impressed with the deconstruction of perceptions of youth and fashion”
- Daniel Bevis, Intranet Administrator, Leo Burnett
“mobileYouth has been very helpful in the development of Vodafone’s approach to delivery of content in a responsible manner”
- Caroline Dewing, Corporate Communications Mgr Vodafone
“Graham Brown’s surely one of the most knowledgeable people that truly get the youth mindset, having worked in the youth space for over a decade”
- Marc Kornberger, Student Village
- youth mobile behavior
- mobile operator branding
- influences on handset purchasing decisions
- price points and loyalty
- content services (e.g. video, payments, music)
- role of fans and influence in success of mobile services
We are open to quality speaking requests at industry conferences and paid client presentations. Find out more about Media & speaking requests.